Built from the floor, not a textbook

Same excuse when they push back. Same silence when they go quiet.

If your play hasn't changed, why would the outcome? Get a real gameplan for the objection in front of you, and a real next move when a customer goes cold — both free.

JUST ADDED

What's new on the lot

Deal Desk Coach started as a free objection tool. Here's what's been added since, from follow-up help to a full set of tools for the floor. Tell us what would make it better.

Deal Desk Coach — feature sticker
Started with objection coaching. Everything below has been added since.
UPDATED
SEPT 2026dealdeskcoach.com

Salesperson tools

"On the lot" buying stage

Tell the coach when you're still outside. It focuses on finding the right vehicle and moving the customer forward before talking numbers at the desk.

Sept 2026
"What did the customer actually say?" box

Add the customer's own words when the choices don't tell the whole story. The coach uses them for this answer; they aren't saved in your objection log.

Sept 2026
Lot and desk objections

Choose from nine common lot objections or eight desk objections, including an Other choice when none fits.

Sept 2026
Faster answers

Coaching appears as it is written, so you can start reading before the whole answer is finished.

Sept 2026
Trade equity and cash deals

Include positive or negative trade equity, or choose a cash deal, so the play fits the numbers in front of you.

Aug 2026
My Voice

Try a preset voice for free, or set up your own with a paid account. It rewrites the coach's word track in your style while keeping the same play.

Sept 2026
Follow-Up tool and private log

Get a text, video script, or email for a customer who's gone quiet. Keep your follow-up notes on your own device.

Sept 2026

Daily tools

Calendar and Forecast

Track your daily activity against a monthly goal, then use your last 90 days to set the next one.

Live now
Fit and Specs

Find vehicles in your store's inventory that fit a customer, then get the features and a walkaround script for a match.

Live now

New lanes

BDC / Phone & Text

Work phone and text objections, plan follow-ups, and track leads through appointments and sales. The appointment workspace stays on your device.

Sept 2026
F&I Desk

Track back-end pace and contracts, work product objections, and print the interview and acknowledgment forms. Deal records stay in your local workspace file.

Sept 2026

Manager tools

Your Salespeople and pace calendar

Open each rep's numbers and see who is on pace for the month.

Sept 2026
New Order Bank

Compare stock, incoming units, and allocation offers, then mark which offers to prioritize.

Sept 2026
Used Car Factory

Compare sales and inventory by price range to find gaps on your lot.

Sept 2026
Hot Spots on the Lot

Map where vehicles were parked when they sold and spot the locations that work best.

Sept 2026
Sales meeting and training

Use a rep self-evaluation to pick a topic, then print a meeting plan and handout.

Sept 2026

Account

30-day trial

Start with an email and no card. The trial opens the paid tools for 30 days.

Live now
Email sign-in link

Ask for a sign-in link and return to the tool you were using, without remembering a password.

Sept 2026
You decide what's nextTell us what would help you on the floor.
What's inside

Start free. Add the rest whenever you're ready.

The objection tool and the follow-up tool are both free forever. No login, no card, no catch. The other four are one chain, not four apps: your numbers tell you where you stand, Fit finds the car for the customer in front of you, and Specs hands you the words to walk it.

⚖
Free forever

Objection & Gameplan

Stuck mid-deal, or a customer just walked? Describe the scenario and the objection. You get a real gameplan to move it forward, plus how to work the be-back. No login required.

Try it free →
💬
Free forever

Follow-Up

Customer went quiet? Say where they actually are with you, like, listen, believe, or buy, and get the text, video script, or email that actually fits. No login required.

Try it free →
💰
Paid bundle

Everything below, one subscription

Calendar, Forecast, Fit, and Specs come together in one subscription, with a 30-day free trial that starts with just your email. No credit card needed.

See the details →
First, know where you stand
Then work the customer in front of you
For BDC — internet leads & appointment setting
For F&I
For managers
Why trust it

Built from the floor, not a textbook

Most sales training is written by people who never sold a car. This isn't that. It's built from decades of actually doing the job, every front-end role, not theory pulled from a manual nobody reads.

30+
years in the car business
4
front-end roles held: sales, used cars, finance, sales management
$0
setup fees, ever
0
corporate-speak in the actual product

Who this is for

The salesperson standing in front of a customer right now who needs a real answer, not a script from a manual nobody's opened since onboarding. New to the floor or twenty years in, if you want to know exactly where your numbers stand today instead of finding out on the 28th, this is built for you.

  • Ready to go the moment you sign in. No setup, no waiting
  • Simple and private by design: just your own performance
  • Built around your own real 90-day averages, tailored to you
Pricing
Free Objection & Gameplan tool

No login. No credit card. Never expires.

About a dollar a dayOne extra deal a year pays for it ten times over.$30/month after a 30-day free trial — no card to start.
  • Calendar, Forecast, Fit, and Specs: all four, one subscription
  • 30-day free trial, starts with just your email
  • No credit card required to start the trial
  • Cancel any time from your account
Start your free trial or subscribe now →
Questions people actually ask

What happens to my customers' information

Short, direct answers. If a tool isn't listed here, ask before you assume.

Do you store my customers' names, notes, or contact info?

Not in the tools built to work that way. The BDC Appointment Calendar and the F&I Desk save deal records to a file on your own device, not to our servers. You choose where that file lives and back it up yourself. We're extending this tool by tool, not all at once.

When I use the AI coaching tools, does it ever see a customer's name or exact words?

The coaching tools send the choices you select. The salesperson objection tool also lets you add the customer's exact words; if you use that box, those words are sent to the AI to make this answer and aren't saved in your objection log. Leave out names and contact details.

Is that true for every tool on the site?

Not yet, and we won't say it is until it's checked. We're auditing and updating tools one at a time. This page gets updated as each one is confirmed, not before.

Questions

Got a question before you start?

Ask about the tools, pricing, or anything else. We'll get back to you, or get answers right now from the chat assistant in the corner.